CREW-LINK / FIRST BRAND EDITION

Connected by the sea.
Built around people.

A marine identity for the people behind every voyage. Clear, approachable and ready to travel.

Crew-Link — People first. Every voyage.OCEAN ROOTS. HUMAN PURPOSE.
Crew-Link symbol

Two linked forms connect people and opportunity. A wave grounds the symbol in marine life.

Download symbol SVG

THE MARINE PALETTE

Depth. Clarity. A little sea air.

Deep navy#0B2545

Ocean blue#0077B6

Aqua#32B9C6

Seafoam#DFF3F4

Sea mist#F5F9FC

KEEP IT CONSISTENT

Use colour with purpose.

Navy for structure. Ocean blue for actions. Aqua for accents. Pale backgrounds give information room to breathe. Use navy for small text on pale colours.

Let the mark breathe.

Keep clear space around the logo at least the height of the lowercase “c”. Keep the symbol at least 24px high. Do not stretch, rotate or place it over a busy image.

Sound like a helpful colleague.

Use clear language, useful next steps and honest status labels. Say what was checked. Avoid promises of guaranteed jobs or automatic approval.

People first. Every voyage.

Manrope headings and DM Sans body text keep the product readable. Downloadable logos use a portable Arial wordmark. The symbol is scalable vector artwork, with no background.

This is an original working brand direction. Trademark clearance has not been performed.

Take the brand with you.

Logo variants, symbols, colour tokens and this guide.

Download the brand kit